With the globe in the throes of unprecedented environmental degradation, a one-percent solution seems almost frivolous. Unless you're One Percent for the Planet, an alliance established by Patagonia founders Yvon and Malinda Chouinard and Blue Ribbon Flies owner Craig Matthews. With their business travels placing them front and center as witnesses to barren tracts of land, dying reefs and stagnant waters, One Percent's founders devised a ridiculously simple plan: pledge at least one percent of their annual net sales to the protection and restoration of the environment. Tune in to find out how this program benefits many environmental groups and the planet.

www.onepercentfortheplanet.org

Contacts:

Yvon Chouinard
c/o Patagonia, Inc.
1.800.638.6464
www.patagonia.com

Mike Habig
Tbi Advertising, Inc.
765.868.9450
www.tbiadv.com

Spencer Beebe
EcoTrust
503.227.6225
www.ecotrust.org
sbeebe@ecotrust.org